Your posts should be varied but on one subject. You should stick with your brand, but it is very important to stop repeating the same things. Look for innovative ways to craft a story.You could solicit and post pictures or asking them a question about what they've just read.
Do not share facebook Update tool too frequently. This lets you send messages to be sent to every one of your followers. You should use this when it's most important.This should not be used for simple promotions but as a continuous basis.
You may wish to create a group rather than a page. A Facebook group allows everyone to interact and feel like they know one another. You can utilize a group and a page if you would like and allow users to share content.
Answer all questions and respond to comments quickly. Thank them for contacting you, and follow it up with an answer to whatever they have asked you. Share links to your business's site or FAQs page to help answer common questions.
Stay up to date with all the new features available on Facebook. Facebook Layouts. Your subscribers are probably going to be utilizing the new features and you have to be sure that you're using them too. Test the new features to determine whether or not your subscribers are going to be interested fans will be.